The Power of Habit: Why We Do What We Do in Life and Business by Charles DuhiggMy rating: 4 of 5 stars
Really liked this book! Very interesting studies and facts on the Power of Habits. It was a pretty long book, definitely a re-read.
Notes:
- Habits are formed by cravings, there's a cue, a routine, and a reward
- People crave the tingly feeling of minty toothpaste because it makes them think the product has done something, that it has had an effect. Fabreeze has the fresh smell at the end of your cleaning which creates a craving for that scent and that feeling of accomplishment
- “It seems ridiculously simple, but once you’re aware of how your habit works, once you recognize the cues and rewards, you’re halfway to changing it”
- “We know that a habit cannot be eradicated—it must, instead, be replaced. And we know that habits are most malleable when the Golden Rule of habit change is applied: If we keep the same cue and the same reward, a new routine can be inserted. But that’s not enough. For a habit to stay changed, people must believe change is possible. And most often, that belief only emerges with the help of a group.”
- Willpower is a muscle, you can use it all up for the day and it will become exhausted
- Starbucks allowed autonomy among their employee's and this increased morale
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