Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen WunkerMy rating: 2 of 5 stars
(1.5/5 stars) This book wasn't what I was expecting lol I thought it was going to push me to get more organized and productive but it just made me think about business processes and customer centric ideations lol
I think it's also important to mention that this book is only good for it's time. It provides many real life examples that 10 years from now people would not relate to. Like how Uber has a variety of Uber services like Uber X etc.
It's a good book if you are in Customer Insights and Analytics for a corporation. It makes you delve into what your company/customer really wants/needs. It provides examples of thinking outside of the box and creative ideas for experimenting with products and marketing ideas.
When you brainstorm about a new product you should try focusing on the pain point of something and think of something that can fix it instead of trying to reinvent the wheel.
View all my reviews
No comments:
Post a Comment